News & Media

i-MiEV Marketing Campaign 

GS Yuasa joined forces with Mitsubishi Corporation and Mitsubishi Motors Corporation to establish "Lithium Energy Japan" in December 2007. This joint venture allowes both companies to share marketing initiatives based around this new technology.

Century Yuasa New Zealand has produced a marketing intitiative that has seen the purchase of a Mitsubishi i-MiEV that will tour the country via our Yuasa Battery Specialist dealers. This initiative started in June 2012 and will take place over two years. 

The Mitsubishi i-MiEV has been professionally sign written to emphasize the battery technology and green aspect of the vehicle with the slogan "Smooth Energy". It has also been registered and fitted with the personalised number plate 'BATPWR'.  

The car's very first outing was at Hamilton Field Days where it took centre stage on the Mitsubishi Motors stand. With over 128,000 people attending the event the i-MiEV generated significant interest. The car has since been on its maiden tour of New Zealand being promoted at several shows, along with numerous newspaper and magazine editorials.

In 2014 Century Yuasa will announce an exciting initiative geared towards a lucky consumer having the opportunity to win this vehicle.